January showed us Google’s AI lies with confidence.

Gouda domination, anyone?

To bring some clarity to the AI chaos, we launched the AI Tracker beta.

AI Overviews proved they could steal everyone else’s clicks.

Result? CTRs dropped, spammy AI content got flagged, and brand mentions became the new backlinks.

Also, we released Content Optimization Masterclass →

Google's update improved AI Overviews.

It highlighted that top rankings are less crucial if AI answers are visible first.

To help you get more AI citations, we released Facts and Coverage Booster — a 1-click shortcut to being ranked and cited.

April was peak irony: creators celebrated #1 rankings while zero-clicks wiped out their traffic.

To help you make sense of that, we released Sites with live recommendations and a clear view of your content's performance.

Google’s AI Overviews told people to eat rocks for “minerals.”

AIO also suggested adding glue to pizza.
The internet: “We’re good, thanks.”

‍On the other hand, we gave you article templates to speed up your workflow, and you ate them up!

June exposed the “AI-powered” app builder that was actually powered by 700 humans—and bankruptcy.

Also, Google’s core update made zero-click the new normal.

So, we released AI Tracker (naturally).

Publishers wrote, Google summarized, author’s traffic went “poof”!

Several complaints and one core update later, AI Overviews kept stealing the spotlight with zero shame.

Instead, we showed you fan-out queries in ChatGPT for free.

Featured snippets disappeared like they’d entered witness protection.

So, we responded by adding Rank Drop alerts to the Sites' Content Audit.

The industry freaks out because Google quietly killed &num=100, breaking half the rank trackers overnight.

Even our Rank Tracker got hit :C

To make up for it, we added Brand Knowledge, improving 16 other features (and making your life easier).

October delivered a brutal core update.

If your content strategy does not emphasize depth, authoritative voice, structured data, and semantic context, you might as well delete it.

But don’t worry, you can fix it with Sites' Topical Map!

Google’s AI started shopping for people just in time for Black Friday.

Then, CloudFlare killed almost the entire internet for a day.

To make your AI visibility non-negotiable, we packed AI Tracker with Confidence Score and launched AI Guidelines Beta inside Content Editor (among other things).

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